In a world where food choices have an increasingly significant impact on health, the environment and animal welfare, REFOOD is born: an innovative and ambitious project that sets out to transform the public narrative and lead Italy toward a more sustainable and compassionate food future.
The REFOOD Manifesto
REFOOD is built on a set of guiding principles, each one a pillar of our mission:
- REshape: We transform the public narrative in favour of plant-based eating, championing a more sustainable and compassionate future.
- REdesign: We rethink consumer habits to inspire ethical, responsible choices geared toward the wellbeing of all.
- REstore: We win back consumers’ trust in science, countering misinformation and fostering a culture grounded in hard evidence.
- REcenter: We put individual choices back at the centre to fight discrimination and break down social barriers.
- REgenerate: We revitalise local supply chains, raising consumer awareness toward sustainable and informed food choices.
- REnew: We renew the nutritional guidelines for public canteens, making them more ethical and sustainable.
- REfresh: We refresh the relationship between consumers, local communities and producers, fostering collaboration and mutual respect.
- REnovate: We modernise the legislative framework to ensure rules keep pace with global change and local needs.
- REport: We expose and legally challenge every form of discrimination, to build a fairer and more inclusive society.
- REbuild: We rebuild the food system, placing sustainability, equity and respect for all forms of life at its core.
Our goal: championing plant-based eating and fighting discrimination
REFOOD’s main purpose is to dismantle the false beliefs surrounding plant-based eating and alternative proteins, removing the stigma and barriers facing anyone who wants to adopt (or move toward) a 100% plant-based diet. We firmly believe that education and awareness are the keys to making plant-based options the default choice in both public and private food service.
A legal and political commitment to change
We are committed to fighting every form of discrimination against vegetarian and vegan people, particularly in canteens, but also when it comes to fiscal policy (such as VAT on plant-based milk) and in everyday consumer settings. REFOOD does not stop at raising awareness: we also take legal action to guarantee access to quality plant-based food, in both the public and private sectors, and to drive advocacy campaigns that can shape public policy for the better, drawing on the most advanced models in Europe.
An approach grounded in facts and inclusivity
In a landscape where the meat lobbies exert heavy pressure on the media, REFOOD stands out for its approach rooted in scientific research and rational thinking. While we clearly support plant-based eating, our communication remains journalistic and fact-based. We believe that transparent information grounded in hard data is the most effective weapon for debunking myths and correcting misinformation.
Our inclusive approach aims to engage a broad and diverse audience, including those who may be sceptical. We are committed to creating a space for open and critical dialogue, always backed by verifiable facts and concrete evidence.
Join us for a sustainable future
REFOOD is more than a project; it is a movement toward a fairer, healthier and more sustainable food future. We invite everyone who shares our vision to join us in this mission. Together, we can create a better world for all.
